There are few startups/companies/services for which i can say that the founder has a genuine impact on my loyalty to the product. Marco Arment, for example, is one of them. Joel Gasgoine - founder of Buffer - is another. In the second in a series of posts that aims to debunk the impression of ‘overnight success’ that a startup enjoys, Joel takes a look at the life and career of Github co-founder, Tom Preston-Werner.
Quite possibly the most brilliant real-world marketing effort I’ve ever seen.
Edit: It seems there are still people out there who don’t understand how the Internet works, and have blocked it from being viewed in some countries. If you fall into this unlucky bunch and are looking for a direct link, here’s one: http://f.cl.ly/items/1G3O053k2V2D0D0d3N00/drama_ad.mp4